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IOANNA KOURBELA grew up in an inspiring family business environment, surrounded by creativity of knitwear. Here, she could immerse herself in the world of design. She later studied fashion, costume design and scenography in Athens. Following the completion of her studies, the designer presented her first collection in 2003 and was awarded Emerging Designer Award at the Pure London international trade show.

Today, Leading the 2nd generation, and steering the creative department of Kourbela knitwear house ‘K3 Wearable Thinking Company’. This company refltects the values of  “Sustainability in Fashion” –  insisting on the need for resource sustainability, fair treatment of workers at every stage of production.