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IOANNA KOURBELA grew up in an inspiring family business environment, surrounded by the creativity buzz of the family knitwear company started by her father. Here, as a young child she could immerse herself in the world of design. Ioanna loved all things design and  studied architecture, fashion and costume design. Following the completion of her studies, she launched her first collection in 2003 and in was recently awarded Emerging International Designer Award at the Pure London international Awards in 2016. Ioanna Kourbela is now leading the creative department of her 2nd generation family business.

For decades, Ioanna Kourbela has been proudly adhering to the values of  sustainability, by insisting on the use of locally grown organic cottons, employing ethical practices throughout all stages of the production, and insisting on fair treatment of workers and every stage of production is kept in Greece.