Ioanna Kourbela grew up in the inspirational environment of her family knitwear business. Following the completion of her studies in fashion and costume design, she took lessons in scenography from the masters at the Foundation of the Hellenic Cultural centre (Athens). In 2003, Ioanna joined the family business and was appointed to oversee the creative department, where she developed her unique aesthetic. Two years later she presented her first collection and the K3 Wearable Thinking company was created. In true creative spirit, Ioanna continues to collaborate with the School of Fine Arts (Athens), and designs costumes for various Greek theatre productions. Ioanna has been especially influenced by Commedia Dell Arte – a recurring theme in her collections.